Senior Management

Providing an excellent network of experience and knowledge to grow the group, our Senior Management are an impressive set of executives from across the business world.

Mike White
Product Development Director

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Mike graduated from Brunel University with a first class honours degree in product design in 1996. After winning the James Dyson award for product design at London’s New Designers exhibition, he worked for Dyson Appliances before joining SI as a design engineer in 1997.

 

The first project that Mike was involved with at SI, Logic®, went on to win Best Medical Device in the 1999 Plastics and Rubber Weekly (PRW) Awards for Excellence and has patents filed worldwide.

 

A member of the Chartered Society of Designers since 2002, Mike was appointed to the Management Board of SI as Design Director in 2006 and is dedicated to expanding the Company’s product portfolio with innovative, ergonomic and commercially successful instrumentation.

Paul Birtles
Manufacturing Director

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Paul joined the Company as Manufacturing Director in 2005. He has a background in mechanical engineering with extensive experience of manufacturing both in the UK and overseas.

 

Paul began his career as an apprentice at Renolds Power Transmission in Bradford before moving into management at a sub-contract engineering company in Heckmondwike. He then moved into production management at Pinco, Bradford, a textile engineering manufacturer. Paul also spent eight months in the US, where he was responsible for setting up a textile engineering plant, before returning to the UK where he joined SI.

 

Paul has been instrumental in the recent setting up of in-house manufacturing thereby enabling the more effective and efficient manufacture of products.

Mark Hughes
Business Development Manager

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Mark is fluent in Spanish and has a strong command of several other European languages, having left Durham University in 2004 with a BA (Hons) in Modern European Languages and an MSc in Computer Science.

 

Mark has developed his career working in UK based business in both national and international business sales roles, managing challenging relationships with large firms such as Smith and Nephew and Caterpillar.

 

Joining Surgical Innovation Limited’s export sales team in late 2009, Mark travels thousands of miles a year to meet distributors and visit international exhibitions and his five-strong team has made significant contribution to the 2010 sales growth.

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